Project / Pifworld

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Project
Projectnaam	Pifworld
Project partner	Pifworld
Project url	http://pifworld.medialab.hva.nl

Student(en)
Team	In Teamverband
Naam
Student(en)	Edial Dekker, Victor Verburg, Maggie Chau We three are third-year students from the University of Amsterdam and are aiming to finish our bachelor degree @MediaLAB.
Studiejaar	Afstudeerjaar
Studierichting	Verschillende richtingen.

Introductie project

Our client for this project is Play it Forward. Play it Forward’s (Pifworld) primary objective is to be the trusted and independent online platform for good causes, connecting people and non-profit organizations worldwide. The online platform is transparent, open en offers a unique way for institutions and individuals to support good causes. The concept and its manifestation in the Pifworld platform are in itself viral by nature: it’s a social network.

Screenshots

Video

Pifworld Pitch Golden Dot Awards from Edial Dekker on Vimeo.

Opdrachtomschrijving

To further stimulate the viral spread of Pif, we are assigned to set up a viral campaign to expand the amount of ambassadors and players in Pifworld. We play more of an advisory role for them to settle successfully in the social media landscape. To launch a social network website successfully, it is important to understand the traits, patterns and structure of the new media landscape.

Omschrijving doelgroep

The viral campaign is mostly aimed at younger people and students. However, this concept is definitely the groundbreaking tool for online marketeers, companies, institutes and ofcourse the folks who are naming themselves as early innovators and early majority.

Doelstelling

Our target is ofcourse that Pifworld would become the biggest online platform for good causes, with the most active players and ambassadors.

Concept

We created our own pitch. No special effects, no editting, we like to keep it real, keep it raw and focus on what we're good in :p
http://bit.ly/91RFX

Resultaat

Our results? For Pifworld we developed three concepts and one of them is this URL-shortener mash-up. We took and thought one step forward, the viral is personal, accessible, green and mashable for any other who is going to buy our idea. So remember our names well :P Edial, Victor and Maggie.

Stemmen